REMARKETING Meaning and
Definition
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Remarketing is a strategic marketing approach that aims to reconnect with potential customers who have previously shown some level of interest or engagement with a product or service. It involves targeting individuals who have visited a company's website or engaged with its online content but did not complete the desired action, such as making a purchase or filling out a form. This technique employs various advertisement and marketing tactics to re-engage these potential customers, with the goal of converting them into actual customers.
The process of remarketing typically involves the use of cookies or other tracking technologies to track users' online behavior and identify those who have interacted with the company's website or digital channels in some way. Once identified, these potential customers are then served with targeted advertisements or other forms of outreach to entice them to reconsider their initial interest and take the desired action.
Remarketing can take various forms, including personalized emails, display advertisements on other websites, or even tailored offers sent via social media or mobile apps. These advertisements are often designed to remind potential customers about products or services they showed interest in previously, and may also include special incentives or promotions to encourage conversion. By strategically targeting individuals who have already demonstrated some level of interest, remarketing can be a powerful tool in increasing brand exposure, driving conversions, and maximizing marketing ROI.
Common Misspellings for REMARKETING
Etymology of REMARKETING
The word "remarketing" is derived from two root words: "re-" meaning "again" or "back" and "marketing" which refers to the process of promoting, selling, and distributing products or services. Therefore, "remarketing" essentially means marketing again or the act of marketing a product or service to individuals who have already shown some level of interest or engagement in the past. In the context of online advertising, remarketing specifically refers to targeting advertisements to users who have previously visited a website or shown interest in a product or service.
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